DTM50153 TOURISM AND HOSPITALITY MARKETING

TOURISM AND HOSPITALITY MARKETING provides knowledge on theories, concepts and strategies applied in marketing tourism and hospitality product and services. The current practices and methods of professional selling provide opportunities to practice and developcommunication skills, organizational skills, and other skills necessary to succeed in any career particularly in the profession of selling. The course focuses on the use of eight marketing mix (8Ps) strategies, consumer behavior, marketing research, market segmentation and positioning and marketing plan in tourism and hospitality industry.

DTF10093 INTRODUCTION TO HALAL FOODSERVICE INDUSTRY

INTRODUCTION TO HALAL FOODSERVICE INDUSTRY course is designed to equip students with basic knowledge of halal by strengthening them with the fundamentals of Shariah law, the sources of halal and haram in Islam, the Malaysian halal logo and certification scheme, related Malaysian Standards, and the agencies involved in developing Malaysia's halal industry. The course also discusses the halal industry master plan in fulfilling the increasing demand for domestic and global halal markets. Besides, the discussion on halal issues and challenges may increase the student awareness and general knowledge of the halal environment. Eventually, students will be more confident to delve into the halal food service industry.

DTC10093 - THEORY OF FOOD

THEORY OF FOOD focuses on the understanding of cooking theory and the application of skills to a wide range of cooking styles and products. Students will be introduced to the foodservice establishment and organization. Every aspect in cooking is explained starting from the basic equipment and utensils to cooking techniques, role of the ingredients used, garnishing and food presentation, food commodities, salad and salad dressing, stock, sauces, and soup.